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INSIGHTS AND OUTLOOKS
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In changing times, it’s good to have a clear line of sight into what matters and what works today. Join us and never miss a beat.
Channels and Customers
Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer
Navigating the Consumer Brand Growth Journey: Insights and Strategies
I'm frequently asked how to best scale consumer brand growth. One of the lessons I've learned about scaling brands and engaging current and future customers… Exploring consumer behavior trends and
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming
Content that Scale
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today's DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many
Navigating Omninichannel
Want to navigate the Omnichannel journey? 🧭 I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required. I am an Omnichannel dream customer. Here’s how I
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a "blind date" when your chances of success are much better if you do some research upfront? And… you
Optimizing Data Driven Experiences
I just had the strangest experience. A brand that I’ve been loyal to for 5 years just sent me a marketing message that absolutely does not apply to me, trying
Leveraging Social Data for Brand Growth
We have all heard the expression, "When life gives you lemons, make lemonade," Let's say I've met a lot of lemons in my consumer marketing journey. Everyone has taught me
From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands
Great Brands Transcends Products
Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product
DTC Communities
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has