Marketing

TREND WATCH! Find, then Follow Your Customer!

Happy New Year! Can you believe we are already halfway through the first week? ...

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Branding, Ecommerce, Marketing

Insight, Vision, Action

By definition, “A brand is the set of expectations, memories, stories and relationships that, ...

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Branding, Ecommerce, Marketing

Retail Innovation Conference and Expo in Chicago

This summer I participated in the Retail Innovation Conference and Expo in Chicago. ✨ ...

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Branding, Ecommerce, Influencers, Marketing

Turn your “To Do” List into “Ta-Daaaah!” List

Who out there lives by a list? Who has a color-coded Google calendar that ...

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Branding, Marketing

Two Ears and One Mouth

Did you ever go to a networking event and have some “master of the ...

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Ecommerce, Marketing

North Star is Customer’s Equity

The true North Star of growth is customer equity. To achieve customer equity, brands ...

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