Harnessing Data: How Technology Drives Consumer-Centric Innovation
Harness technology and data-driven insights to power smarter, faster CPG brand growth in a digitally evolving marketplace.
Mastering the Customer Journey: A Guide to Creating Lasting Connections
Highway to Understanding the Customer Journey Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and turns, and trust me,…
SEO Challenges for CPG Brands and How to Overcome Them
Learn the top SEO hurdles for CPG brands and how strategic digital optimization can fuel long-term omni channel growth.
A Triad for Business Success: Marketing Finance and Operations
Balance marketing, finance, and operations to create scalable, resilient CPG brands that thrive in dynamic markets.
Driving Profitability in the Consumer Packaged Goods (CPG) Industry: A Customer-Centric Approach
In the dynamic and competitive world of Consumer Packaged Goods (CPG), achieving sustained profitability requires more than just traditional strategies. Today, a customer-centric approach is not just beneficial; it’s essential….
Full Funnel Marketing Strategies: Mastering the New Era of Integrated Campaigns
Unlock full-funnel marketing strategies that move consumers from discovery to loyalty in today’s omni channel environment.
The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry
In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy often overlooked is internal marketing. Metric Definition Relevance to CPG…
How to Stretch Your Marketing Budget Effectively in 2025
It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true methods of the past might not cut it anymore. Instead…
The Role of Revenue Growth Management for CPG Industry
Discover how Revenue Growth Management drives smarter pricing, channel strategy, and profitability for today’s consumer brands.
Consumer Preferences: McCornick & Company
In the dynamic world of consumer preferences it’s the companies that leverage their core strengths that come out on top. Take McCormick & Company, for instance. They’ve innovatively offered an entry-level…
How can peeling back the layers of customer understanding revamp the health and wellness sphere?
Deepen customer understanding to drive innovation and success in the competitive health, wellness, and CPG landscape.
How tech is playing matchmaker between our business and the needs of our customers?
Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand that’s doing the cha-cha with the digital world – Blue…
Is profitability keeping you up at night?
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get to profitability when it feels like I’m stuck in the…
CPG Founders: Master Challenges for a Powerful 2024 & 2025 Start
Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good. You’ve been watching closely, digging into your marketing campaigns, checking…
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term. Instead, focus on the top 20% of your customers who…
Capitalizing on Disruption through Innovation in CPG Companies
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a special detector like a person. It made me think about life…