How you can work with us
EXECUTIVE THOUGHT LEADERSHIP
Through ongoing advising sessions, Compass Rose serves as your sounding board to help you navigate the complexities of uncertainty. We provide:
- An experienced outside perspective to help you gain clarity
- Customized sessions to address your most pressing issues
- Support on topics ranging from operations to marketing planning and brand development
Together, we’ll create an action plan to tackle the challenges that keep you awake at night.
FRACTIONAL CMO
- A-level CMO executive onboard 2-4 days a week
- Expertise specifically designed for high-value, short-term commitment
- Flexible, high-confidence guidance during periods of economic uncertainty
INTERIM CMO
- Dedicated support for 3-12 months to steady the ship during an active search, bridge the gap during a transition, or lead a change program
- Reimagining the CMO position to fit your unique needs and timing
Insights to Ideas to Activation: Project Based Solutions
Research
Build actionable intelligence quickly around any challenge or project and create with confidence.
- Consumer research
- Competitive analysis
- Category and product analysis
- Performance audit
- Strategic and tactical operational audit
Brand Strategy and Creative
Develop strategically sound and creatively distinctive brand solutions quickly and methodically. Drive deeper connections with customers and internal culture.
- Brand positioning/Brand house
- Messaging and story design
- Brand Jam expedited brand development
- Brand guidelines
Marketing Plan Design or Re-Factor
Essential marketing functions executed by seasoned experts as an extension of your team. We get the basics right and build from there.
- Situational Analysis: Analyze the current market situation; SWOT analysis.
- Marketing Objectives: SMART = Specific, Measurable, Achievable, Relevant, and Time-Bound.
- Target Market: Consider demographics, geographic locations, buying habits, interests, and psychographics.
- Marketing Strategy: The four P’s: Product (what you sell), Price (how much you sell it for), Place (where you sell it), and Promotion (how you communicate with target customers).
- Budget: Allocate financial resources among different tactics according to their importance and expected ROI.
- Implementation Schedule: Develop a timeline for specific tasks, who’s responsible for them, and their deadlines.
Activation and Execution Oversight
Hit the ground running with high-level coaching, coordination, and orchestration that build traction and interest at launch.
- Channel Selection: Choose the best marketing channels to reach your target audience, e.g., social media, email, content marketing, SEO, online advertising, print, TV, radio, and/or outdoor.
- Content Creation: Develop and align content with your marketing goals and audience needs.
- Campaign Development: Create specific marketing campaigns around a particular product or service.
- Team Mobilization: Ensure your team knows their roles and responsibilities in executing the marketing plan.
- Partnerships and Collaborations: Form relevant partnerships with other businesses or influencers.
- A/B Testing: Continuously test different versions of your content, campaigns, website, etc.
Optimization and Measurement
Find out what’s working, what’s not, and take actions to optimize for next-level performance.
- Analysis of marketing and operations performance
- Resource planning: agencies/hiring planning
- Monthly workshops with leadership team
- Establish measurement and success KPI’s
- Management reporting
