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A Triad for Business Success: Marketing Finance and Operations
You've Got the Pieces, But Is Your Puzzle Complete? Unravelling the CPG Strategy Conundrum Are you pouring energy into top-notch marketing but grappling with stock shortages that derail your workflow
Driving Profitability in the Consumer Packaged Goods (CPG) Industry: A Customer-Centric Approach
In the dynamic and competitive world of Consumer Packaged Goods (CPG), achieving sustained profitability requires more than just traditional strategies. Today, a customer-centric approach is not just beneficial; it's essential.
Full Funnel Marketing Strategies: Mastering the New Era of Integrated Campaigns
In the rapidly evolving world of digital marketing, the shift towards a more holistic approach is becoming increasingly crucial. Full Funnel Marketing, a strategy encompassing every stage of the customer
The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry
In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy often overlooked is internal marketing. While our primary focus tends
Squeezing Your Marketing Budget?
It's crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true methods of the past might not cut it anymore. Instead
Embracing New Markets: Coca Cola
The Coca-Cola Company is increasing capital expenditure in emerging markets where it sees significant room for growth. In fact, Coca-Cola's investment in these markets has increased by 20% in the
The Role of Revenue Growth Management
Alright, folks, let's dive into this fascinating topic of Revenue Growth Management, or RGM as the insiders call it. Now, this is a critical lever for growing operating profit. Revenue
Consumer Preferences: McCornick & Company
In the dynamic world of consumer preferences it's the companies that leverage their core strengths that come out on top. Take McCormick & Company, for instance. They've innovatively offered an entry-level
It’s all in the tech: riding the data-driven wave
Hear that? That's the sound of 85% of products crashing and burning because companies decided to play charades instead of actually talking to consumers! The answer? It's all in the
Highway to understanding the customer journey
Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and turns, and trust me, detours are costly. Misread the signs
How can peeling back the layers of customer understanding revamp the health and wellness sphere?
How can peeling back the layers of customer understanding revamp the health and wellness sphere? My bet's on drawing inspiration from the tale of a beverage king, Noon. No longer
How tech is playing matchmaker between our business and the needs of our customers?
Wondering how tech is playing matchmaker between our business and the needs of our customers? Let's talk about a brand that's doing the cha-cha with the digital world - Blue
Is profitability keeping you up at night?
A client of mine who is a founder of an up-and-coming DTC brand recently said to me “How can I get to profitability when it feels like I’m stuck in
CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale?
CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale? Hey, I've been there. You wake up at 3 a.m. ruminating about
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren't profitable long term. Instead, focus on the top 20% of your customers who