WHAT WE’RE THINKING ABOUT
INSIGHTS AND OUTLOOKS
Access the most insightful trends in brand and consumer marketing anytime
In changing times, it’s good to have a clear line of sight into what matters and what works today. Join us and never miss a beat.
Why Incorporate Customer Feedback into Product Development?
Now that the barrier to reaching consumers directly has dissolved, new brands are disrupting CPG categories daily. Many founders develop their initial products based on personal experience or their own
Subscription Services: Set it and Forget it?
Seeking to improve retention metrics? Enhancing subscription services could be the answer... Subscription services are disrupting the retail and CPG landscape at a growing pace across a variety of categories
Three Strategies for Effectively Using Data
As data sources grow, 70% of brand executives agree that mining performance data is very or extremely important. Yet, only 2% say it is having a noteworthy positive impact. These
How Do Digital Brands Think About Physical Presence?
Successful retail brands create memorable experiences in every channel, including physical locations. Even digitally native brands. Why? Because the physical experience offers an engagement with customers that emotionally connects them
How to Break through the Crowded Digital Space
What happens as the lines between digital and physical shopping experiences blur? The doors of possibility open up with ways to better serve customers and stimulate growth. As consumers shift
Why Do Investors Need Market Due Diligence?
The M&A market continues to be a “seller’s” market, significantly increasing the risk of doing deals with today’s high valuations. As private equity firms become more hands-on at the earliest
Why is the importance of digital architecture growing today?
COVID-19 has brought about sharp changes in e-commerce priorities and buying habits. While some of these are reflected in dramatic drops in sales for some consumer categories and increases for