April 29

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How Do Digital Brands Think About Physical Presence?

Successful retail brands create memorable experiences in every channel, including physical locations. Even digitally native brands.

Why? Because the physical experience offers an engagement with customers that emotionally connects them in a way that digital simply cannot. Increase 1:1 customer engagement leads to more impulse sales and add-on sales from customers.

What about new or start up CPG brands that don’t have the current resources to build out a retail location, or want a proof of concept first? A well-proven approach is to leverage physical environments through popups or partnerships with related retail locations that attract target customers.

Develop your unique strategy now and you’ll be set to execute flawlessly for growth as the world opens up again. Achieving this additional engagement requires a solid retail strategy, planning and deep pockets.

The time to consider physical experiences is now — so that when consumers pent up in person demand can be realized, your brand is front and center!

Develop your unique strategy now and you’ll be set to execute flawlessly for growth as the world opens up again.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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