Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.…
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend) ratio decline, you are not alone. From 2016 to 2019,…
The M&A market continues to be a “seller’s” market, significantly increasing the risk of doing deals with today’s high valuations. As private equity firms become more hands-on at the earliest…
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