October 12, 2022/
No Comments
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” …
Ecommerce
- All Post
- Branding
- Case Studies
- Category
- Content
- Ecommerce
- Influencers
- Investing
- lp case studies
- Market Share
- Marketing
- Private Equity
- Video
August 17, 2022/
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need to enlarge the font on their computer to read all…
August 10, 2022/
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
July 21, 2022/
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide…
June 27, 2022/
I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future customers… Exploring consumer behavior trends and…
June 27, 2022/
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
June 24, 2022/
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…
June 24, 2022/
Want to navigate the Omnichannel journey? 🧭 I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of…
April 22, 2022/
We have all heard the expression, “When life gives you lemons, make lemonade,” Let’s say I’ve met a lot of lemons in my consumer marketing journey. Everyone has taught me…
April 20, 2022/
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands…
