August 10

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Building a Recession-Ready Brand

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At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I recession-proof my business?”

The short answer is, “You can’t.”

But you can make it “recession-ready.”

It has a lot to do with looking forward instead of looking back. It is important that you remain agile and in lockstep with your customers.

𝐂𝐨𝐦𝐩𝐚𝐬𝐬 𝐑𝐨𝐬𝐞 𝐕𝐞𝐧𝐭𝐮𝐫𝐞𝐬 𝐭𝐫𝐮𝐬𝐭𝐬 𝐚 𝐭𝐫𝐢𝐞𝐝-𝐚𝐧𝐝-𝐭𝐫𝐮𝐞 𝐦𝐞𝐭𝐡𝐨𝐝 𝐭𝐨 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐨𝐫𝐬𝐭 𝐚𝐧𝐝 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭:

When was the last time you got a clear picture of what is happening in the hearts and minds of your customer? You must lean in and listen. Their ever-changing journey will help you reposition your brand to stay relevant. Compass Rose uses Listening Labs to go deep into the customer psyche.
It may be time for a Brand Jam – this is the Compass Rose tool to realign the brand to make sure you are positioned properly facing your company’s north star.
Content planning is the key to a successful communications strategy, so plan ahead.

There are some great top-level ideas recently compiled by SIS International Research including the notion of “Identify the white space – do what others are not.” Check it out here https://lnkd.in/eTyWyn3F.

I would love to hear how your business is preparing “just in case.” Send me a DM or comment below.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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