February 27, 2023/
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“If you can’t FIND time; you must MAKE time.” – Rose Hamilton Warren Buffet famously said “The difference between successful people and really successful people is that really successful people…
Influencers
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August 17, 2022/
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need to enlarge the font on their computer to read all…
July 13, 2022/
Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer…
June 27, 2022/
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
June 27, 2022/
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
April 22, 2022/
We have all heard the expression, “When life gives you lemons, make lemonade,” Let’s say I’ve met a lot of lemons in my consumer marketing journey. Everyone has taught me…
April 8, 2022/
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
April 8, 2022/
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
April 8, 2022/
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money for celebrities to promote their products because the investment may…
April 8, 2022/
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new customers have increased significantly over the past two months due…
