September 3


Customer Testimonials

Want to convert more visitors into sales?

Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push to “buy now”.

According to BigCommerce:

• 46% of consumers want product comparisons from Ecommerce sites

• 42% of customers want more testimonials from Ecommerce sites

• 69% of online shoppers want more reviews from Ecommerce sites

Consumers seek proof that a product works when they are purchasing from a new brand. Real customer reviews and testimonials are far more effective than brand marketing messages today.


Consumers want to see if the product is worth the price and will be the quality they are expecting. Testimonials provide the social proof to build brand trust and credibility.

How do we create the best testimonial for our product/service?

Proactively ask for a testimonial or review when your product or service has produced results. Be sure and ask your influencers for unboxing reviews and testimonials as part of their content creation as well.

👉 Pro Tip: To encourage authentic and relatable testimonials, encourage your customers to share their feeling and experiences throughout their journey:

Before they found your product

When they used product

After they achieved their result

Your happy customers will help you convert prospects and bring you their friends to you when you have a quality product and experience.

How are you capturing testimonials for your brand? Tell us in the comments!

#cmo #Entrepreneurs #ecommerce #PrivateEquity  #DigitalMarketing #ContentMarketing

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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