Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
We have all heard the expression, “When life gives you lemons, make lemonade,” Let’s say I’ve met a lot of lemons in my consumer marketing journey. Everyone has taught me…
Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand’s values. Brands…
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” 🤔 My response? “We need to correlate tech investments…
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new customers have increased significantly over the past two months due…
I remember sitting in the brand new conference room of an emerging consumer brand client who had just retained me to help the organization bust through a growth plateau. As…
91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to use social media to help people connect with each other…
We are a multi-disciplined advisory team who partners with inventors and leadership teams of consumer brands to drive sustainable growth. We specialize in empowered health and wellness, beauty, pet, beverage and lifestyle brands.