๐๐๐๐ ๐๐ ๐ ๐๐๐๐? ๐๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ ๐ญ๐ซ๐๐๐๐ข๐ ๐๐จ๐๐ฌ๐งโ๐ญ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ ๐ข๐ง๐ญ๐จ ๐ฌ๐๐ฅ๐๐ฌโฆ
๐ ๐๐ฅ๐ฌ๐!
I hear this frequently, โMy CPG costs to acquire new customers have gone up significantly over the past two months, due to extensive changes in the algorithms by the social media technology platforms.ย How can I effectively acquire customers beyond Facebook, Instagram and Google?โ
One solution I like to recommend considering is Pinterest. Often overlooked, Pinterest has become a terrific platform for CPG brands to gain expanded brand awareness AND to market test new offerings.ย โAs seen onโฆโ is quickly becoming โPinned onโ.
Why?
According to an Oracle data study, Pinners are 40% more likely to try a new product in the first 10 months of launch than non-Pinners.ย Pinterest users tend to be very engaged and are proving to be buyers!
Want a stress-free product launch on Pinterest?
Here are three areas to consider:
โ๏ธ ๐. ๐๐ซ๐-๐ฅ๐๐ฎ๐ง๐๐ก: ๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐ฌ๐๐ซ๐ฏ๐ข๐ง๐ ๐๐ง๐ ๐๐๐ฎ๐๐๐ญ๐ข๐ง๐
One of the biggest mistakes is marketers tend to focus so much on the details of the actual launch that they miss opportunity to build up excitement in front of the launch.ย This is the phase where you build the runway.
This space gives you an opportunity to stimulate, educate your target audience, and create pre-launch demand and buzz.
What content, including hashtags and boards, can you create before the launch to boost awareness and engagement with followers?
โ๏ธ ๐. ๐๐๐ฎ๐ง๐๐ก
This phase is all about sharing โhowโ your solutions or products deliver value addressing customer pain points. Delivering value is key!
Planning how to drive the customer towards the purchase decision is critical, we need to make the register ring! Will you have a dedicated marketing landing page on your site? How and where will your customers check out?ย Make getting to โbuy nowโ as seamless as possible in your posts by providing links directly to purchase. โAdd to Cartโ or โDiscount Couponsโ links can be leveraged to create additional calls to action.
โ๏ธ ๐. ๐๐จ๐ฌ๐ญ-๐ฅ๐๐ฎ๐ง๐๐ก ๐จ๐ซ ๐ซ๐๐ฉ๐๐๐ญ ๐ฌ๐๐ฅ๐๐ฌ
Nearly 3,000 new CPG product launched last year and only 15% are still on retailerโs shelves.
The fastest path to scaling growth and margin improvement is through repeat sales.
Have you created a community to support your new and existing customers?ย Are there experts who could engage with your customer in a community forum and add value to your brand experience? Do you offer and update relevant supporting information and FAQs to your customers proactively?ย How are you encouraging repeat purchases?
Pinterest may be an overlooked element of your marketing strategy that could help youย drive top-of-mind awareness all the way through conversion.
Want to learn more about launching your CPG brand with Pinterest? My DM and email box are open!