April 8

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Brands and Conversations

Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right?

As you think about your brand in 2022, is it time to go back and reevaluate your brand’s value proposition? And more importantly, what are the pain points your customer has today vs. a year ago? There may be new value propositions that your target customer is seeking.

People will only be loyal to your brand when you have a distinct brand identity and values that they can relate to. It is not about the products you sell, but about what your brand stands for and represents.  Brands that create a connection with consumers on a movement much bigger than products, services, and individuals have the ability to create lasting loyalty and following.

Consumers are open to spending more money if the messages that you deliver are aligned with their main pain points and deliver value. January is a great time to reevaluate your value propositions.

Using qualitative and quantitative customer insights is the key for brands to understand what their customers want from a community.

By reassessing your value proposition in response to ever-changing customer behavior, you can evolve your messaging and value propositions to better connect with your customers.

Is it time to reevaluate your value propositions?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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