Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” 🤔 My response? “We need to correlate tech investments…
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.…
Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists. Just take a look at…
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Yesterday’s #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those who attended yesterday. And to the people who couldn’t join,…
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Building a fanatical following is now foundational for DTC brands to scale growth! Engaging customers who are emotionally invested with your brand can help your brand grow and generate a…
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