By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
That hasn’t changed. What has changed is the consumer, their behavior, how they buy and how they make their decisions. You don’t determine what your brand is. Your brand is whatever your customer says it is.
If you are not asking your customer for their opinion, you may never know what they want.
That’s where I can help. I have had great success with my Lightening Brand Jam. It is a compact 35-day approach to understanding and realigning your brand for success.
It all starts with Listening Labs to get a deep understanding of your brand’s Ethos and what your ideal customer thinks of your product and your communications strategy.
Once you have a firm understanding of what that is, the jam begins with creative camps applying content and imagery that tells your story the way it should be told.
The brand jam is an expedited brand development process that incorporates rapid intelligence gathering, collaborative creativity, and decisioning sprints to advance a client’s brand.
If you would like more details on how the jam can help your brand, let me know.