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Navigating the Launch: Key Questions for CPG Product Distribution
Thanks to the explosive growth of Ecommerce, launching a new CPG product has never been easier. However, according to #Nielsen, 3,000 new CPG products are estimated to launch next year and
Human Values: The Core of Brand Loyalty
When did you last say, "I love this brand," and didn't have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand's values. Brands
Boosting Brand Engagement with Strategic Content Creation
Whether posting, blogging, creating podcasts, or making videos, no one can deny that relevant quality content is KEY for engaging your tribe. Since the start of Compass Rose Ventures, we've
Optimizing Brand Storytelling
How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling is no longer optional. It’s a requirement, and done well,
Resilience and Recovery: An Athlete’s Journey Post-COVID
Have you ever felt like you're just ready to give up? As a trained athlete since the age of three, I've never felt so challenged as I did last week
The Beauty Market in 2022
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.
Build your Email Lists
Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists. Just take a look at
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As
Micro-influencers giving Macro-opportunities
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money for celebrities to promote their products because the investment may
Elements to your Growth Agenda
Yesterday's #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those who attended yesterday. And to the people who couldn't join,
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn't convert into sales. False! I hear this frequently, "My CPG costs to acquire new customers have increased significantly over the past two months due
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more difficult. Part of the challenge for many businesses is separating
The Key to Get More Customers
I remember sitting in the brand new conference room of an emerging consumer brand client who had just retained me to help the organization bust through a growth plateau. As
There’s No Place Like Home
There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit her for a while, due to Covid. My visit with