What happens as the lines between digital and physical shopping experiences blur?
The doors of possibility open up with ways to better serve customers and stimulate growth. As consumers shift online, new online engagement platforms and forms are bubbling up — thanks to constant advances in technology and consumer demand for connections.
Successful consumer brands are responding to the new norm with a stronger focus on listening to the customer and building agile organizations to react more quickly to consumer feedback.
Table stakes for CPG brands have changed this year with a stronger need to listen more to consumers as they point their favored brands to trailblaze in new directions.
The digital economy may require more content to engage a consumer – and in some cases more touch points to convert. To continue making money in the process as the sands constantly shift;
1) stay open to possibilities and 2) commit to evolving the brand vision in the digital environment.