Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand that’s doing the cha-cha with the digital world – Blue…
Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand that’s doing the cha-cha with the digital world – Blue…
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get to profitability when it feels like I’m stuck in the…
CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale? Hey, I’ve been there. You wake up at 3 a.m. ruminating about…
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term. Instead, focus on the top 20% of your customers who…
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a special detector like a person. It made me think about life…
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is still a pain point today? There is one important one…
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very…
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s cheaper to retain a customer than to acquire a new…
We are a multi-disciplined advisory team who partners with inventors and leadership teams of consumer brands to drive sustainable growth. We specialize in empowered health and wellness, beauty, pet, beverage and lifestyle brands.