I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a pop,… but they are definitely not a strategy.
Three keys to success
1. Customer Listening and Engagement
Listen to your customer one hour every day and truly seek to understand their needs and desires. Where you focus, you will find. Think outside the box, or in this case… the network. Get on TikTok. Try to understand your customers’ needs and preferences by actively listening to them and engaging with them across various platforms.
- Use social media platforms to engage in real-time conversations and collect instant feedback.
- Create customer surveys and feedback forms to collect structured insights.
- Attend industry events and webinars to discuss customer requirements.
- Analyze customer support calls and emails.
- Monitor reviews and online forums
2. Strategic Content Placement
Content is served based on interest, not only engagement, so you have a much better shot at reaching your audience daily. It’s different than the other platforms and might be a good addition to your current mix. Maximize the reach and relevance of your content by placing it strategically based on user interests and engagement patterns.
- Develop content calendars that align with key dates and trends.
- Use A/B testing to determine which content types and themes go well with your audience.
- Segment your audience to deliver targeted content.
- Collaborate with influencers.
3. Authenticity and Personal Interaction
Be authentic in messaging and, whenever possible, get in front of your customers In person. Both are equally important. Build trust and strengthen customer relationships by being authentic in your messaging. Additionally, prioritize personal interactions with your customers.
- Create behind-the-scenes content like office parties, outings, etc., that showcases the human side of your business.
- Instead of using bots, respond personally to customer inquiries on social media.
- Organize community meet-ups or customer appreciation events.
- Create a customer advocacy program.
Your target customer wants to meet you and learn from you. They want you to hear and understand them. Make it easy for them to get to know you and you them! Embed this concept into your strategy. You will be pleased with the results.
I’d love the opportunity to workshop a strategy session with you! Let’s talk.
