April 22

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Driving Insight through Content

We have all heard the expression โ€œ๐–๐ก๐ž๐ง ๐ฅ๐ข๐Ÿ๐ž ๐ ๐ข๐ฏ๐ž๐ฌ ๐ฒ๐จ๐ฎ ๐ฅ๐ž๐ฆ๐จ๐ง๐ฌ, ๐ฆ๐š๐ค๐ž ๐ฅ๐ž๐ฆ๐จ๐ง๐š๐๐ž.โ€

Letโ€™s just say, Iโ€™ve met a lot of lemons in my consumer marketing journey. Everyone has taught me a lesson.

๐Ÿ‹ In fact, the lemons have taught me how to look at them from a different perspectiveโ€ฆ

Letโ€™s invite the lemons to the party. The digital age and the growth of social media have welcomed a new type of data that is perhaps even more important to building and scaling a brand than the numbersโ€ฆwords. Yes, words matter. Because words have meaning.

The โ€œword dataโ€ can come in the form of a Facebook post, a hashtag, a DM from a customer, a Yelp review, or a tweet. Regardless of how it gets into the universe, the reality is that this is free immediate market research.

๐Ÿ’ก And remember, in our prior post about Communities โ€“ when you communicate with one, you communicate with many since birds of a feather flock together.

Reaching out to your audience and striking up conversations with them via in-person or social media helps you understand their thoughts, preferences, and experiences with products and services. You will hear their opinions (might be some lemons in there) and suggestions on how to improve your content. Even if the feedback and insights taste sour like lemons, handled carefully and thoughtfully you just might end up with premium lemonade!

A recent article in ๐…๐จ๐ซ๐›๐ž๐ฌ points to seven tactics companies can use to create real actionable insights from real-time social data:

๐Ÿ.) ๐Œ๐จ๐ง๐ข๐ญ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ (๐ ๐จ๐จ๐ ๐ฅ๐ž ๐š๐ฅ๐ž๐ซ๐ญ๐ฌ ๐š๐ซ๐ž ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž ๐š๐ง๐ ๐œ๐ซ๐ฎ๐œ๐ข๐š๐ฅ)
๐Ÿ.) ๐๐ฎ๐ข๐ฅ๐ ๐š ๐๐ž๐ฆ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ ๐ฉ๐ข๐œ๐ญ๐ฎ๐ซ๐ž ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐š๐ง๐ ๐ž๐ง๐ ๐š๐ ๐ž๐ซ๐ฌ (๐š๐ซ๐ž ๐ญ๐ก๐ž๐ฒ ๐ฐ๐ก๐จ๐ฆ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ?)
๐Ÿ‘.) ๐’๐ž๐ซ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐›๐ฒ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐ž๐ฒ โ€œ๐ฅ๐ข๐ค๐žโ€ ๐š๐ฌ ๐ฒ๐จ๐ฎ ๐›๐ฎ๐ข๐ฅ๐ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ
๐Ÿ’.) ๐Œ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐ญ๐ก๐ž ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ (๐ง๐จ๐ญ ๐ญ๐ก๐ž ๐ฏ๐š๐ง๐ข๐ญ๐ฒ ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ)
๐Ÿ“.) ๐”๐ฌ๐ž ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ ๐ฌ๐ž๐ง๐ญ๐ข๐ฆ๐ž๐ง๐ญ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐ฉ๐ซ๐ž๐๐ข๐œ๐ญ๐ข๐ฏ๐ž ๐ฆ๐จ๐๐ž๐ฅ๐ฌ
๐Ÿ”.) ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ ๐ฐ๐ข๐ญ๐ก โ€œ๐ง๐ž๐ž๐๐ฌโ€ ๐š๐ง๐ โ€œ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ฌโ€ (๐จ๐ฎ๐ญ๐›๐จ๐ฎ๐ง๐ ๐ฌ๐จ๐œ๐ข๐š๐ฅ)

Are you ready to make some lemonade?

 

 

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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