We have all heard the expression โ๐๐ก๐๐ง ๐ฅ๐ข๐๐ ๐ ๐ข๐ฏ๐๐ฌ ๐ฒ๐จ๐ฎ ๐ฅ๐๐ฆ๐จ๐ง๐ฌ, ๐ฆ๐๐ค๐ ๐ฅ๐๐ฆ๐จ๐ง๐๐๐.โ
Letโs just say, Iโve met a lot of lemons in my consumer marketing journey. Everyone has taught me a lesson.
๐ In fact, the lemons have taught me how to look at them from a different perspectiveโฆ
Letโs invite the lemons to the party. The digital age and the growth of social media have welcomed a new type of data that is perhaps even more important to building and scaling a brand than the numbersโฆwords. Yes, words matter. Because words have meaning.
The โword dataโ can come in the form of a Facebook post, a hashtag, a DM from a customer, a Yelp review, or a tweet. Regardless of how it gets into the universe, the reality is that this is free immediate market research.
๐ก And remember, in our prior post about Communities โ when you communicate with one, you communicate with many since birds of a feather flock together.
Reaching out to your audience and striking up conversations with them via in-person or social media helps you understand their thoughts, preferences, and experiences with products and services. You will hear their opinions (might be some lemons in there) and suggestions on how to improve your content. Even if the feedback and insights taste sour like lemons, handled carefully and thoughtfully you just might end up with premium lemonade!
A recent article in ๐ ๐จ๐ซ๐๐๐ฌ points to seven tactics companies can use to create real actionable insights from real-time social data:
๐.) ๐๐จ๐ง๐ข๐ญ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ (๐ ๐จ๐จ๐ ๐ฅ๐ ๐๐ฅ๐๐ซ๐ญ๐ฌ ๐๐ซ๐ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ ๐๐ง๐ ๐๐ซ๐ฎ๐๐ข๐๐ฅ)
๐.) ๐๐ฎ๐ข๐ฅ๐ ๐ ๐๐๐ฆ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐ ๐ฉ๐ข๐๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐๐ข๐๐ฅ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐ง๐ ๐๐ง๐ ๐๐ ๐๐ซ๐ฌ (๐๐ซ๐ ๐ญ๐ก๐๐ฒ ๐ฐ๐ก๐จ๐ฆ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ?)
๐.) ๐๐๐ซ๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐๐๐ญ๐ญ๐๐ซ ๐๐ฒ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐๐ฒ โ๐ฅ๐ข๐ค๐โ ๐๐ฌ ๐ฒ๐จ๐ฎ ๐๐ฎ๐ข๐ฅ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ
๐.) ๐๐๐๐ฌ๐ฎ๐ซ๐ ๐ญ๐ก๐ ๐ฌ๐จ๐๐ข๐๐ฅ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ (๐ง๐จ๐ญ ๐ญ๐ก๐ ๐ฏ๐๐ง๐ข๐ญ๐ฒ ๐ฆ๐๐ญ๐ซ๐ข๐๐ฌ)
๐.) ๐๐ฌ๐ ๐ฉ๐ฎ๐๐ฅ๐ข๐ ๐ฌ๐๐ง๐ญ๐ข๐ฆ๐๐ง๐ญ ๐ญ๐จ ๐๐ซ๐๐๐ญ๐ ๐ฉ๐ซ๐๐๐ข๐๐ญ๐ข๐ฏ๐ ๐ฆ๐จ๐๐๐ฅ๐ฌ
๐.) ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ข๐ฏ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐ฐ๐ข๐ญ๐ก โ๐ง๐๐๐๐ฌโ ๐๐ง๐ โ๐ข๐ง๐ญ๐๐ง๐ญ๐ฌโ (๐จ๐ฎ๐ญ๐๐จ๐ฎ๐ง๐ ๐ฌ๐จ๐๐ข๐๐ฅ)
Are you ready to make some lemonade?