E-commerce has become an increasingly crowded market space with competition a click away.
What worked five years ago simply doesnโt work anymore because consumer expectations evolved during the Pandemic. Thousands of great opportunities to improve the customer experience surfaced during the lockdowns and while opportunities are plentiful, it has never been more important to know your target customers to validate new opportunities for engagement.
Missing the signals of customer trends has taken down many retail giantsโฆ
โพ ๐
๐จ๐ญ๐จ๐ฆ๐๐ญ ๐๐จ๐จ๐ญ๐ก๐ฌ ๐ฐ๐๐ซ๐ ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐๐ฌ ๐ฉ๐ฅ๐๐ง๐ญ๐ข๐๐ฎ๐ฅ ๐๐ฌ ๐๐ฅ๐จ๐๐ค๐๐ฎ๐ฌ๐ญ๐๐ซ ๐ฌ๐ญ๐จ๐ซ๐๐ฌ โ๐๐๐๐ค ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ฒ.โ
โพ ๐๐จ๐ฐ ๐ฆ๐๐ง๐ฒ ๐ง๐๐ฐ๐ฌ๐ฉ๐๐ฉ๐๐ซ ๐๐ง๐ ๐ฆ๐๐ ๐๐ณ๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐ค๐๐ฉ๐ญ ๐ซ๐๐ข๐ฌ๐ข๐ง๐ ๐ซ๐๐ญ๐๐ฌ ๐จ๐ง ๐ฉ๐ซ๐ข๐ง๐ญ๐๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐ซ๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ง ๐ข๐ง๐ฏ๐ข๐ญ๐ข๐ง๐ ๐ซ๐จ๐๐ฎ๐ฌ๐ญ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ข๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐จ๐ง?
โพ ๐-๐ฆ๐๐ซ๐ญ (๐ง๐๐๐ ๐ ๐ฌ๐๐ฒ ๐ฆ๐จ๐ซ๐).
The wheel has already been invented, so instead of trying to invent a competitor, letโs re-invent the brand we have to better serve our customers.
As business owners, so many of us work IN the business, instead of working ON the business and itโs easy to miss the changing trends.ย When was the last time you took a critical eye to your core customer definition and competitive positioning?
Beware the fad market trends, the proverbial Snake Oil, and the wannabees, and focus on creating a robust and engaging brand that not only listens to but also responds to your customers’ evolving needs.
At the end of the day, what the customer โneedsโ is somewhat predictable, but what the customer โwantsโ is where the magic happens, and lifetime value is built!
Is it time to have a look at your brandโs current positioning and messaging strategy to enhance and refine the emotional connection with your prospects and customers?