April 20

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From Possibilities to Priorities

E-commerce has become an increasingly crowded market space with competition a click away.

What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands of great opportunities to improve the customer experience surfaced during the lockdowns and while opportunities are plentiful, it has never been more important to know your target customers to validate new opportunities for engagement.

Missing the signals of customer trends has taken down many retail giants…

⌾ 𝐅𝐨𝐭𝐨𝐦𝐚𝐭 𝐛𝐨𝐨𝐭𝐡𝐬 𝐰𝐞𝐫𝐞 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚𝐬 𝐩𝐥𝐞𝐧𝐭𝐢𝐟𝐮𝐥 𝐚𝐬 𝐁𝐥𝐨𝐜𝐤𝐛𝐮𝐬𝐭𝐞𝐫 𝐬𝐭𝐨𝐫𝐞𝐬 “𝐛𝐚𝐜𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐚𝐲.”
⌾ 𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐧𝐞𝐰𝐬𝐩𝐚𝐩𝐞𝐫 𝐚𝐧𝐝 𝐦𝐚𝐠𝐚𝐳𝐢𝐧𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐤𝐞𝐩𝐭 𝐫𝐚𝐢𝐬𝐢𝐧𝐠 𝐫𝐚𝐭𝐞𝐬 𝐨𝐧 𝐩𝐫𝐢𝐧𝐭𝐞𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐢𝐧𝐯𝐢𝐭𝐢𝐧𝐠 𝐫𝐨𝐛𝐮𝐬𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧?
⌾ 𝐊-𝐦𝐚𝐫𝐭 (𝐧𝐞𝐞𝐝 𝐈 𝐬𝐚𝐲 𝐦𝐨𝐫𝐞).

The wheel has already been invented, so instead of trying to invent a competitor, let’s re-invent the brand we have to better serve our customers.

As business owners, so many of us work IN the business, instead of working ON the business and it’s easy to miss the changing trends.  When was the last time you took a critical eye to your core customer definition and competitive positioning?

Beware the fad market trends, the proverbial Snake Oil, and the wannabees, and focus on creating a robust and engaging brand that not only listens to but also responds to your customers’ evolving needs.

At the end of the day, what the customer “needs” is somewhat predictable, but what the customer “wants” is where the magic happens, and lifetime value is built!

Is it time to have a look at your brand’s current positioning and messaging strategy to enhance and refine the emotional connection with your prospects and customers?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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