April 20


From Possibilities to Priorities

E-commerce has become an increasingly crowded market space with competition a click away.

What worked five years ago simply doesnโ€™t work anymore because consumer expectations evolved during the Pandemic. Thousands of great opportunities to improve the customer experience surfaced during the lockdowns and while opportunities are plentiful, it has never been more important to know your target customers to validate new opportunities for engagement.

Missing the signals of customer trends has taken down many retail giantsโ€ฆ

โŒพ ๐…๐จ๐ญ๐จ๐ฆ๐š๐ญ ๐›๐จ๐จ๐ญ๐ก๐ฌ ๐ฐ๐ž๐ซ๐ž ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐š๐ฌ ๐ฉ๐ฅ๐ž๐ง๐ญ๐ข๐Ÿ๐ฎ๐ฅ ๐š๐ฌ ๐๐ฅ๐จ๐œ๐ค๐›๐ฎ๐ฌ๐ญ๐ž๐ซ ๐ฌ๐ญ๐จ๐ซ๐ž๐ฌ โ€œ๐›๐š๐œ๐ค ๐ข๐ง ๐ญ๐ก๐ž ๐๐š๐ฒ.โ€
โŒพ ๐‡๐จ๐ฐ ๐ฆ๐š๐ง๐ฒ ๐ง๐ž๐ฐ๐ฌ๐ฉ๐š๐ฉ๐ž๐ซ ๐š๐ง๐ ๐ฆ๐š๐ ๐š๐ณ๐ข๐ง๐ž ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐ค๐ž๐ฉ๐ญ ๐ซ๐š๐ข๐ฌ๐ข๐ง๐  ๐ซ๐š๐ญ๐ž๐ฌ ๐จ๐ง ๐ฉ๐ซ๐ข๐ง๐ญ๐ž๐ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐ซ๐š๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐š๐ง ๐ข๐ง๐ฏ๐ข๐ญ๐ข๐ง๐  ๐ซ๐จ๐›๐ฎ๐ฌ๐ญ ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ข๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ๐ข๐จ๐ง?
โŒพ ๐Š-๐ฆ๐š๐ซ๐ญ (๐ง๐ž๐ž๐ ๐ˆ ๐ฌ๐š๐ฒ ๐ฆ๐จ๐ซ๐ž).

The wheel has already been invented, so instead of trying to invent a competitor, letโ€™s re-invent the brand we have to better serve our customers.

As business owners, so many of us work IN the business, instead of working ON the business and itโ€™s easy to miss the changing trends.ย  When was the last time you took a critical eye to your core customer definition and competitive positioning?

Beware the fad market trends, the proverbial Snake Oil, and the wannabees, and focus on creating a robust and engaging brand that not only listens to but also responds to your customers’ evolving needs.

At the end of the day, what the customer โ€œneedsโ€ is somewhat predictable, but what the customer โ€œwantsโ€ is where the magic happens, and lifetime value is built!

Is it time to have a look at your brandโ€™s current positioning and messaging strategy to enhance and refine the emotional connection with your prospects and customers?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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