Video. Radio. TV. OTT. Social. Where to focus?
There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer only thinks about your brand and your products, not the channel or device that delivers the message.
Lately, Iโve been observing the importance of a โretention-ready acquisition strategy.โ Yes, donโt ever lose sight of the value of customer service on your brand. Some interesting statistics to consider:
๐ ๐๐% of consumers are more likely to make another purchase after a positive customer service experience. (๐๐๐ฅ๐๐ฌ๐๐จ๐ซ๐๐ ๐๐๐ฌ๐๐๐ซ๐๐ก)
๐ ๐๐% of customers are likely to make repeat purchases with companies who offer excellent customer service. (๐๐ฎ๐๐๐ฉ๐จ๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก)
๐ For ๐๐%, good customer service turns one-time clients into long-term brand champions. (๐๐ก๐จ๐ซ๐จ๐ฌ)
Letโs connect to take a fresh look at your channel strategy to make sure you have a โretention-ready acquisition strategy.โ Itโs never been more important than today!