July 13


Channels and Customers

Video. Radio. TV. OTT. Social. Where to focus?


There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer only thinks about your brand and your products, not the channel or device that delivers the message.


Lately, Iโ€™ve been observing the importance of a โ€œretention-ready acquisition strategy.โ€ Yes, donโ€™t ever lose sight of the value of customer service on your brand. Some interesting statistics to consider:


๐Ÿ‘‰ ๐Ÿ–๐Ÿ—% of consumers are more likely to make another purchase after a positive customer service experience. (๐’๐š๐ฅ๐ž๐ฌ๐Ÿ๐จ๐ซ๐œ๐ž ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก)

๐Ÿ‘‰ ๐Ÿ—๐Ÿ‘% of customers are likely to make repeat purchases with companies who offer excellent customer service. (๐‡๐ฎ๐›๐’๐ฉ๐จ๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก)

๐Ÿ‘‰ For ๐Ÿ–๐Ÿ”%, good customer service turns one-time clients into long-term brand champions. (๐Š๐ก๐จ๐ซ๐จ๐ฌ)


Letโ€™s connect to take a fresh look at your channel strategy to make sure you have a โ€œretention-ready acquisition strategy.โ€ Itโ€™s never been more important than today!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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