July 13

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Channels and Customers

LinkedIn Posts 2

Video. Radio. TV. OTT. Social. Where to focus?

There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer only thinks about your brand and your products, not the channel or device that delivers the message.

Lately, I’ve been observing the importance of a “retention-ready acquisition strategy.” Yes, don’t ever lose sight of the value of customer service on your brand. Some interesting statistics to consider:

👉 𝟖𝟗% of consumers are more likely to make another purchase after a positive customer service experience. (𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡)
👉 𝟗𝟑% of customers are likely to make repeat purchases with companies who offer excellent customer service. (𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡)
👉 For 𝟖𝟔%, good customer service turns one-time clients into long-term brand champions. (𝐊𝐡𝐨𝐫𝐨𝐬)

Let’s connect to take a fresh look at your channel strategy to make sure you have a “retention-ready acquisition strategy.” It’s never been more important than today!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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