June 27

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Soundbite

I’m frequently asked about how to best scale consumer brand growth.  One of the lessons I’ve learned about scaling brands and engaging current and future customers…

It is crucial to understand each step of the customer journey.

You cannot control the omnichannel customer journey, but if you are watching, you can (and should) influence it.

Today’s direct-to-consumer customer needs options when making purchase decisions. If you listen closely, your core customers will tell you what those options are.

There is no formula, and agility is crucial. Check out this article from McKinsey & Company which points out 6 customer experience pitfalls to avoid https://lnkd.in/gwBVZn3z

If you want to talk about your brand’s customer journey map and how to optimize it, give me a call or message me here. I can help you tell the whole story and not just soundbites.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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