July 6, 2023/
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I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…
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May 9, 2023/
Did you know marketers leveraging three or more channels in a single campaign achieve a whopping 287% higher purchase rate? Or does adding SMS to your omnichannel mix increase conversions…
May 8, 2023/
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment. Why? Over the past few years, many DTC start-up brands…
May 5, 2023/
Without innovation, how is one retailer any different than the other? Success in retail and #retailgrowth requires constant #innovation. Innovation is hard, innovation is risky, and innovation is expensive… but…
April 7, 2023/
Are you struggling with profitably scaling your DTC business? Transform your results with a slight shift in mindset. Join me in shifting the narrative from “Direct to Consumer” to a…
March 13, 2023/
“How can we reduce customer acquisition costs?” It would be one of the Top 3 questions I get when working with CPG brands. Anybody who asks me receives the exact…
February 27, 2023/
“If you can’t FIND time; you must MAKE time.” – Rose Hamilton Warren Buffet famously said “The difference between successful people and really successful people is that really successful people…
February 22, 2023/
Marketing automation is nothing new. By definition, it means utilizing software and digital tools to automate repetitive marketing activities. Marketing campaign management (social media posting, advertising platforms, and…
February 15, 2023/
How often have you said, “there just aren’t enough hours in a day”? Guess what? There are plenty of hours in a day.  While the number of hours is constant,…
February 8, 2023/
Did you know that pausing workouts and training to recover allows you to build muscle and grow stronger and faster? Scaling a DTC business works in the same way. Yes,…
