Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” 🤔 My response? “We need to correlate tech investments…
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.…
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money for celebrities to promote their products because the investment may…
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