April 8

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The Beauty Market in 2022

The beauty category is heating up!

What’s driving it?

Social Commerce.

The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.

Gone are the days of dependency on brick-and-mortar.

The beauty sector is particularly poised to maximize the potential of social commerce which is required to remain relevant and grow market share.

Millennials and GenZ prefer to discover beauty products online, which is why beauty brands must prioritize these new channels to have the next wave of growth by converting social users into social shoppers.

☞ 3 Tips to Convert New Customers from Discovery to Purchase Today:

𝟏. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐔𝐩 𝐰𝐢𝐭𝐡 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 – Tiktok is a great platform for discovery, especially now that it offers tools that enable brands to manage marketing campaigns from their existing Shopify dashboards. Pinterest also enables influencers to add shopping links directly to its Shopify partnership that allows users to test different shades of makeup.

𝟐. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐡𝐨𝐰𝐬 – Amazon Live is re-energizing livestreaming shows that give brands and influencers the ability to tag promotions, interact with users and earn commission on sales.

𝟑. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐒𝐡𝐨𝐫𝐭 𝐕𝐢𝐝𝐞𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 – Most beauty start-ups boom because of short video makeup guides. Because of this, even the highly successful beauty brands joined the trend and seemingly increased sales for the past year.

Building a strong brand that leverages all digital platforms has never been more important for finding, acquiring, and building a brand’s tribe.

Who are your favorite beauty brands?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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