June 27


Content that Scale

Content management is no joke. It’s a very time-consuming process that can often feel overwhelming.

That said, content is perhaps the most important asset you have to build and support your brand.

In order to effectively scale your brand, you must scale your content.

Here are some content scaling hacks that can help you do it:

Build a team. Instill the right mindset in the team. Think like a news desk. Half of your content efforts should be evergreen and the other half topical. Think about how to keep your brand relevant.

Research what people are looking for. An SEO audit will help you create relevant content for your target audience. Tools like SEM Rush and Google Trends can help find subjects and topics where your target audience is engaged.

Structure your Content Library for Quantity and Quality. The key is to reduce the number of messages and increase their depth and breadth.

Diversify production and repurpose content. Think beyond the video. Think about how your script can translate to blog posts, podcasts, infographics, and animations. This way you’ll not only be producing more content, but you’ll produce more diversified content that reaches different types of audiences while maintaining the continuity of the messaging.

For a review of your content strategy and how to scale it, let’s connect.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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