Boost DTC Growth: Strategize with Fractional Leadership
Is your CPG brand on the right path? Discover how strategic pivots and expert support can accelerate sustainable growth.
Are too Many Meetings killing your Culture?
I’m observing a trend of “too many meetings” happening. Again. It’s a slow creep. And then, suddenly, the calendar has become your boss. It can crush a culture of collaboration. Meetings are an…
Trent Watch – Pet Parents Are Spending More Than Ever!
I’ve loved furry babies since my parents gave me a dog at age 7. Little Pirate was the first of many pets who have graced my life…dogs, pigs, fish, turtles,…
TREND WATCH! New and Expanded Nutritional Supplement Brands!
It has been a delight to see the Nutritional Supplement category expand over the past decade, further accelerated by COVID-19. Consumer behavior focused on preventative self-care has never been stronger….
TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working with brands that truly listen to their customers and adjust…
TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year, I keep coming back to the reality that consumers are fickle…
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” That…
4-Step Brand Fitness Program
“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton We all know what happens every January. Many people realize that they have let themselves go over the…
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner to tell you all about themselves non-stop without ever taking…
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps…
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide…
Navigating the Consumer Brand Growth Journey: Insights and Strategies
Understanding and Influencing the Customer Journey I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future…
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
Save Time, Scale Smarter: Content Hacks for Your Brand
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…