TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year, I keep coming back to the reality that consumers are fickle…
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” That…
4-Step Brand Fitness Program
“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton We all know what happens every January. Many people realize that they have let themselves go over the…
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner to tell you all about themselves non-stop without ever taking…
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps…
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide…
Navigating the Consumer Brand Growth Journey: Insights and Strategies
Understanding and Influencing the Customer Journey I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future…
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
Save Time, Scale Smarter: Content Hacks for Your Brand
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…
Navigating Omnichannel: Transforming Experiences, Driving Growth
Want to navigate the Omnichannel journey? I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of growth…
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required. I am an Omnichannel dream customer. Here’s how I…
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool…
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…