October 12

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4-Step Brand Fitness Program

Creative Business 1

“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton

We all know what happens every January. Many people realize that they have let themselves go over the holidays and get going on a new training plan to get into shape for the new year. What about your business? Why not get a jump on getting in shape and start now so you are ready to launch into the new year strong!

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠: 𝐂𝐨𝐦𝐩𝐚𝐬𝐬 𝐑𝐨𝐬𝐞’𝐬 𝟒-𝐬𝐭𝐞𝐩 𝐁𝐫𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦

👉🏽 𝐒𝐭𝐫𝐞𝐭𝐜𝐡.
Stretch the limits of your imagination. Keep your business limber and agile. Think about how you can stretch the Lifetime Value of your customer. What else might your customers need after their initial purchase? If you don’t already know, ask.

👉🏽 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐲𝐨𝐮𝐫 𝐈𝐧𝐭𝐚𝐤𝐞.
Control your intake of FTE’s and consider outsourcing specialized tasks to specialists. Have you considered a fractional CMO? Check out Forbes take on it. https://lnkd.in/eUN-nJ_R

👉🏽 𝐂𝐡𝐚𝐧𝐠𝐞 𝐮𝐩 𝐲𝐨𝐮𝐫 𝐑𝐨𝐮𝐭𝐢𝐧𝐞.
Make sure you are aware of how your business and your ideal customer have evolved over the past several years. The world has changed significantly and to succeed you must change with it. Take a fresh look at competitors too. You may spot a gap in the market that you can fill with your product!

👉🏽 𝐄𝐧𝐥𝐢𝐬𝐭 𝐚 𝐓𝐫𝐚𝐢𝐧𝐞𝐫.
Sometimes you can’t see holes in your strategy or maybe you have plateaued. A fresh set of eyes (and ears) may be just the thing you need to amplify the fitness of your brand. That’s where I come in. I may just be the personal trainer your brand needs.

Let’s connect to see how I can help you get your brand back in shape.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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