WHAT WE’RE THINKING ABOUT
INSIGHTS AND OUTLOOKS
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In changing times, it’s good to have a clear line of sight into what matters and what works today. Join us and never miss a beat.
Brand Authenticity
As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along the way and replaced with heavy execution to "test" what
Customers are Real People
91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to use social media to help people connect with each other
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of 'what' happens when brands reach their customers directly without a party in the middle (i.e.,
My Founder Story
I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few like to talk about the sacrifices behind the scenes. Yet,
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What's the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to
3 Keys to Build Your Brand Community
Building a fanatical following is now foundational for DTC brands to scale growth! Engaging customers who are emotionally invested with your brand can help your brand grow and generate a
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push
Converting Digital Content into Sales for Mobile
55.4% of consumers use their phones to purchase products. However, the average mobile conversion is 1.86% compared to desktop at 2.59%. A small change in mobile conversion can make a
Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether your brand is a startup, emerging growth, or mature business
Return on Energy
As I wake up in the morning, what comes to mind is the energy I'm going to utilize for the rest of the day. We get overwhelmed by the amount
Email Marketing
Since third-party cookies are going out the door in 2025, it's never been more important for CPG brands to build email lists. Just take a look at the ROI! As
Navigating the Unpredictable: Organic Social Media Strategies for CPG Brands
Organic social media will continue to be unpredictable. Why? Because consumer behavior is constantly evolving along with algorithms, what works one day might not work the next. What to do?
Navigating towards Brand Growth up to 100%
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend) ratio decline, you are not alone. From 2016 to 2019,
3 Steps to Increasing Better Influencer Sales
A hot topic of late: "We spend so much time and money on Influencers, and we're not seeing the activity translate into sales." A good influencer marketing strategy executed well