Navigating the Launch: Key Questions for CPG Product Distribution
Thanks to the explosive growth of Ecommerce, launching a new CPG product has never been easier. However, according to #Nielsen, 3,000 new CPG products are estimated to launch next year and…
Human Values: The Core of Brand Loyalty
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand’s values. Brands…
Boosting Brand Engagement with Strategic Content Creation
Whether posting, blogging, creating podcasts, or making videos, no one can deny that relevant quality content is KEY for engaging your tribe. Since the start of Compass Rose Ventures, we’ve…
Optimizing Brand Storytelling
How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling is no longer optional. It’s a requirement, and done well,…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
Resilience and Recovery: An Athlete’s Journey Post-COVID
Have you ever felt like you’re just ready to give up? As a trained athlete since the age of three, I’ve never felt so challenged as I did last week…
How CPG Brands Can Thrive Without Third-Party Cookies
Grow your brand’s email list with proven strategies that turn curious consumers into loyal advocates and repeat buyers.
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This trend is growing because these influencers are relatable and specific….
Best Kept Secret for CPG Brand: Pinterest
Discover why Pinterest remains an underutilized powerhouse for CPG brand growth, engagement, and consumer discovery.
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more difficult. Part of the challenge for many businesses is separating…
The Key to Get More Customers
I remember sitting in the brand-new conference room of an emerging consumer brand client who had just retained me to help the organization break through a growth plateau. Identifying the…
There’s No Place Like Home
There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit her for a while, due to Covid. My visit with…
Maintaining Brand Authenticity Amidst Business Growth
As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along the way and replaced with heavy execution to “test” what…
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach their customers directly without a party in the middle (i.e.,…
My Founder Story
I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few like to talk about the sacrifices behind the scenes. Yet,…