Insights
The Expo West Playbook: Why CPG Brand Growth Has a Right Sequence
The right CPG go-to-market sequence is specialty, then regional, then mass. Rose Hamilton breaks down the playbook with real Expo West case studies from Throne Sport Coffee, Magic Mind, Fly By Jing, and Seed Health.
What Walmart Changed
(and What It Signals)
Walmart’s board elected new leaders to its Executive Council, and the changes take effect February 1, 2026. A few moves stand out: David Guggina, Walmart U.S. Chief eCommerce Officer, becomes…
David Isn’t Selling Protein Bars. They’re Selling a Signal.
There are moments when a product stops competing on features and starts competing on meaning. That is the shift David has engineered in protein. On paper, David is easy to…
It’s Not Just the CMO Role That Needs a Refresh—It’s the Support Around It
The expectations placed on CMOs have exploded. But without strong execution, even the best strategy falls flat. Here’s how CRV helps close the gap.
Beauty Market 2024: Trends, Growth, and Consumer Insights
Explore how beauty brands have adapted over the years and what it means for scaling your own CPG business today.
3 Essential Steps to Building a Loyal Brand Community
Learn the three essentials for building a passionate, loyal brand community that fuels growth across all consumer touch points.
Harnessing Data: How Technology Drives Consumer-Centric Innovation
Harness technology and data-driven insights to power smarter, faster CPG brand growth in a digitally evolving marketplace.
Mastering the Customer Journey: A Guide to Creating Lasting Connections
Highway to Understanding the Customer Journey Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and turns, and trust me,…
SEO Challenges for CPG Brands and How to Overcome Them
Learn the top SEO hurdles for CPG brands and how strategic digital optimization can fuel long-term omni channel growth.
Unlocking Digital Brand Loyalty: A Blueprint for CPG Success
When we talk about shopping, CPG products are at the heart of what consumers buy. CPG goods range from everyday essentials like toiletries to indulgent treats. These are packaged for…
Building Real Connections: How Brands Can Win Customer Loyalty
Treat customers as real people, not demographics. Discover why human-centered strategies drive deeper CPG brand loyalty.
A Triad for Business Success: Marketing Finance and Operations
Balance marketing, finance, and operations to create scalable, resilient CPG brands that thrive in dynamic markets.
Driving Profitability in the Consumer Packaged Goods (CPG) Industry: A Customer-Centric Approach
In the dynamic and competitive world of Consumer Packaged Goods (CPG), achieving sustained profitability requires more than just traditional strategies. Today, a customer-centric approach is not just beneficial; it’s essential….
Full Funnel Marketing Strategies: Mastering the New Era of Integrated Campaigns
Unlock full-funnel marketing strategies that move consumers from discovery to loyalty in today’s omni channel environment.
The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry
In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy often overlooked is internal marketing. Metric Definition Relevance to CPG…
How to Stretch Your Marketing Budget Effectively in 2025
It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true methods of the past might not cut it anymore. Instead…