Insights
3 Myths About Achieving Profitability in CPG
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment. Why? Over the past few years, many DTC start-up brands…
Without innovation, how is one retailer any different than the other?
Without innovation, how is one retailer any different than the other? Success in retail and #retailgrowth requires constant #innovation. Innovation is hard, innovation is risky, and innovation is expensive… but…
From “Direct to Consumer” to “Direct to Community”
Are you struggling with profitably scaling your DTC business? Transform your results with a slight shift in mindset. Join me in shifting the narrative from “Direct to Consumer” to a…
Founders & CEO’s: day-to-day balance
Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take…
Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand?
Not every customer is equal. Not every sale is a good sale. Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand? The “retention ready” acquisition…
How can we reduce customer acquisition costs?
“How can we reduce customer acquisition costs?” It would be one of the Top 3 questions I get when working with CPG brands. Anybody who asks me receives the exact…
If you can’t FIND time; you must MAKE time.
“If you can’t FIND time; you must MAKE time.” – Rose Hamilton Warren Buffet famously said “The difference between successful people and really successful people is that really successful people…
Top Marketing Automation Trends to Boost Creativity and Productivity in 2025
Marketing automation is nothing new. By definition, it means utilizing software and digital tools to automate repetitive marketing activities. Marketing campaign management (social media posting, advertising platforms, and email marketing)…
What is your most valuable asset? TIME.
How often have you said, “there just aren’t enough hours in a day”? Guess what? There are plenty of hours in a day. While the number of hours is constant,…
Boost DTC Growth: Strategize with Fractional Leadership
Is your CPG brand on the right path? Discover how strategic pivots and expert support can accelerate sustainable growth.
Are too Many Meetings killing your Culture?
I’m observing a trend of “too many meetings” happening. Again. It’s a slow creep. And then, suddenly, the calendar has become your boss. It can crush a culture of collaboration. Meetings are an…
Trent Watch – Pet Parents Are Spending More Than Ever!
I’ve loved furry babies since my parents gave me a dog at age 7. Little Pirate was the first of many pets who have graced my life…dogs, pigs, fish, turtles,…
TREND WATCH! New and Expanded Nutritional Supplement Brands!
It has been a delight to see the Nutritional Supplement category expand over the past decade, further accelerated by COVID-19. Consumer behavior focused on preventative self-care has never been stronger….
TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working with brands that truly listen to their customers and adjust…
TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year, I keep coming back to the reality that consumers are fickle…
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” That…