WHAT WE’RE THINKING ABOUT
INSIGHTS AND OUTLOOKS
Access the most insightful trends in brand and consumer marketing anytime
In changing times, it’s good to have a clear line of sight into what matters and what works today. Join us and never miss a beat.
Stay on Top of Your Game with Tech!
Marketing automation is nothing new. By definition, it means utilizing software and digital tools to automate repetitive marketing activities. Marketing campaign management (social media posting, advertising platforms, and
What is your most valuable asset? TIME.
How often have you said, "there just aren't enough hours in a day"? Guess what? There are plenty of hours in a day. While the number of hours is constant,
Time to Check the Compass!
Did you know that pausing workouts and training to recover allows you to build muscle and grow stronger and faster? Scaling a DTC business works in the same way. Yes,
Are too Many Meetings killing your Culture?
I'm observing a trend of "too many meetings" happening. Again. It's a slow creep. And then, suddenly, the calendar has become your boss. It can crush a culture of collaboration. Meetings are an
Trent Watch – Pet Parents Are Spending More Than Ever!
I've loved furry babies since my parents gave me a dog at age 7. Little Pirate was the first of many pets who have graced my life…dogs, pigs, fish, turtles,
TREND WATCH! New and Expanded Nutritional Supplement Brands!
It has been a delight to see the Nutritional Supplement category expand over the past decade, further accelerated by COVID-19. Consumer behavior focused on preventative self-care has never been stronger.
TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working with brands that truly listen to their customers and adjust
TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year, I keep coming back to the reality that consumers are fickle
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”
4-Step Brand Fitness Program
“Workouts end. Training doesn’t. What’s your brand training plan?” - Rose Hamilton We all know what happens every January. Many people realize that they have let themselves go over
Turn your “To Do” List into “Ta-Daaaah!” List
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need to enlarge the font on their computer to read all
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner to tell you all about themselves non-stop without ever taking
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: "How can I
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide