February 15


What is your most valuable asset? TIME.

How often have you said, “there just aren’t enough hours in a day”? 


Guess what? There are plenty of hours in a day.  


While the number of hours is constant, how you spend each hour is variable and your choice. 


It’s so easy to get lost in the weeds of running a company. Putting out fires can easily distract and prioritize focus on the short term urgent vs. the long-term growth. Can you relate?


It may sound like a cliché, but the best CEOs have the ability to balance working on the business and working in the business. It’s a powerful and intentional capability that can be learned by anyone.


A couple of ideas on ways to maintain that balance:


  • Focus on things that only you can do. If you are clear on the areas where you are uniquely suited to do the work, empower others to work in the spaces that do not require your direct involvement.  Give yourself permission to identify just one area that can be delegated to get the process rolling!


  • Surround yourself with the right team. I’ve really learned this one firsthand over the past year.  Whether it’s existing staff, fractional support or partnerships with other companies, a strong core team will allow you to focus more time on the areas you’re uniquely qualified to lead. 


Just because you can do everything doesn’t mean you should. Manage your time with intention and you’ll see a far better ROE – return on energy.  Don’t let your time manage you.  


I would love to hear some of the ways you make the most of your time and talent! Please comment below or message me!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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