Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…
Optimizing Data Driven Experiences
I just had the strangest experience. A brand that I’ve been loyal to for 5 years just sent me a marketing message that absolutely does not apply to me, trying…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Reinvent Your Brand: Adapt to Evolving Customer Expectations
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands…
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature…
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
Navigating the Launch: Key Questions for CPG Product Distribution
Thanks to the explosive growth of Ecommerce, launching a new CPG product has never been easier. However, according to #Nielsen, 3,000 new CPG products are estimated to launch next year and…
Boosting Brand Engagement with Strategic Content Creation
Whether posting, blogging, creating podcasts, or making videos, no one can deny that relevant quality content is KEY for engaging your tribe. Since the start of Compass Rose Ventures, we’ve…
Optimizing Brand Storytelling
How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling is no longer optional. It’s a requirement, and done well,…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This trend is growing because these influencers are relatable and specific….
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new customers have increased significantly over the past two months due…
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more difficult. Part of the challenge for many businesses is separating…
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach their customers directly without a party in the middle (i.e.,…
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…