From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t
Great Brands Transcends Products
Persuading people to buy your products is an effective strategy…???????????????????? ???????? ????????????’????. No manufacturer (or marketer) plans for brand decline,
DTC Communities
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
The Beauty Market in 2022
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty
Build your Email Lists
Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well
Elements to your Growth Agenda
Yesterday’s #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential