Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Maximize your CPG brand’s reach with email marketing strategies that drive direct engagement, loyalty, and omnichannel sales.
Learn how consumer brands can leverage social media to build awareness, deepen loyalty, and drive omnichannel success.
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend) ratio decline, you are not alone. From 2016 to 2019,…
A hot topic of late: “We spend so much time and money on Influencers, and we’re not seeing the activity translate into sales.” A good influencer marketing strategy executed well…
Now that the barrier to reaching consumers directly has dissolved, new brands are disrupting CPG categories daily. Many founders develop their initial products based on personal experience or their own…
COVID-19 has brought about sharp changes in e-commerce priorities and buying habits. While some of these are reflected in dramatic drops in sales for some consumer categories and increases for…