Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Choosing the Right Email Marketing Strategy for Your Brand
Maximize your CPG brand’s reach with email marketing strategies that drive direct engagement, loyalty, and omnichannel sales.
Navigating the Unpredictable: Organic Social Media Strategies for CPG Brands
Learn how consumer brands can leverage social media to build awareness, deepen loyalty, and drive omnichannel success.
Navigating towards Brand Growth up to 100%
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend) ratio decline, you are not alone. From 2016 to 2019,…
3 Steps to Increasing Better Influencer Sales
A hot topic of late: “We spend so much time and money on Influencers, and we’re not seeing the activity translate into sales.” A good influencer marketing strategy executed well…
Why Incorporate Customer Feedback into Product Development?
Now that the barrier to reaching consumers directly has dissolved, new brands are disrupting CPG categories daily. Many founders develop their initial products based on personal experience or their own…
Why is the importance of digital architecture growing today?
COVID-19 has brought about sharp changes in e-commerce priorities and buying habits. While some of these are reflected in dramatic drops in sales for some consumer categories and increases for…