TREND WATCH! New and Expanded Nutritional Supplement Brands! Rose Hamilton January 30, 2023 It has been a delight to see the Nutritional Supplement category expand over the past decade, further accelerated by COVID-19.
TREND WATCH! Healthy is the New Skinny! Rose Hamilton January 30, 2023 Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working
Insight, Vision, Action Rose Hamilton October 12, 2022 By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
4-Step Brand Fitness Program Rose Hamilton October 12, 2022 “Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton We all know what happens every January. Many
Two Ears and One Mouth Rose Hamilton August 10, 2022 Did you ever go to a networking event and have some “master of the universe” trap you in a corner
Building a Recession-Ready Brand Rose Hamilton August 10, 2022 At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
Worth Waiting For Rose Hamilton July 27, 2022 So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively
The Customer is Always Right Now! Rose Hamilton June 24, 2022 The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required.
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy Rose Hamilton June 24, 2022 Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully.