TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
4-Step Brand Fitness Program
“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton We all know what happens every January.
Turn your “To Do” List into “Ta-Daaaah!” List
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required.
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully.