The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry
In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy often overlooked is internal marketing. Metric Definition Relevance to CPG…
How to Stretch Your Marketing Budget Effectively in 2025
It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true methods of the past might not cut it anymore. Instead…
The Role of Revenue Growth Management for CPG Industry
Discover how Revenue Growth Management drives smarter pricing, channel strategy, and profitability for today’s consumer brands.
Consumer Preferences: McCornick & Company
In the dynamic world of consumer preferences it’s the companies that leverage their core strengths that come out on top. Take McCormick & Company, for instance. They’ve innovatively offered an entry-level…
How can peeling back the layers of customer understanding revamp the health and wellness sphere?
Deepen customer understanding to drive innovation and success in the competitive health, wellness, and CPG landscape.
How tech is playing matchmaker between our business and the needs of our customers?
Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand that’s doing the cha-cha with the digital world – Blue…
Is profitability keeping you up at night?
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get to profitability when it feels like I’m stuck in the…
CPG Founders: Master Challenges for a Powerful 2024 & 2025 Start
Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good. You’ve been watching closely, digging into your marketing campaigns, checking…
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term. Instead, focus on the top 20% of your customers who…
Capitalizing on Disruption through Innovation in CPG Companies
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a special detector like a person. It made me think about life…
Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is still a pain point today? There is one important one…
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very…
Customer Acquisition or Customer Loyalty?
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s cheaper to retain a customer than to acquire a new…
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…