April 8

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Optimizing Content Creation

Whether posting, blogging, creating podcasts or making videos, no one can deny that relevant quality content is KEY for engaging your tribe. ๐Ÿ”‘

Since the start of Compass Rose Ventures, weโ€™ve incorporated content into our engagement strategy.

Itโ€™s a powerful way to amplify our branding and scale by stretching our reach. Increasing engagement with our existing customers and followers stimulates conversations and uncovers new opportunities.

Quality content can become a brandโ€™s superpower for sharing values and building relationships with a target audience. ๐Ÿ’ฅ

With the right content and consistency in posting your content will grow into a valuable asset and you will build authority and trust with your target audience that will help efficiently acquire new customers and build loyalty with your existing ones.

How do you optimize your content creation?

Build the right content team with a focus on testing and learning.ย  A solid content team will help to balance your content quality with frequency. And, a strong content team will:

๐Ÿ. ๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐๐ซ๐จ๐œ๐ž๐ฌ๐ฌ – Focus on researching topics, keywords, and hashtags that will place you at the top in searches with your target audience.

๐Ÿ. ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐’๐ญ๐ฒ๐ฅ๐ž ๐†๐ฎ๐ข๐๐ž – As your business scales, you will not have time to create content on your own and not everyone will understand your tone of voice. It is essential for your content team to embody your message, reflect your brand values, and be aligned with your North Star.

๐Ÿ‘. ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐ž ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐งย – Your brand has loads of interesting ideas to help solve the pain points with your target audience. The content plan must consistently deliver several posts per week.ย  Creating random posts is not wise because it will not support engagement. Remember, the purpose of content marketing is to engage your audience by supporting them with an education along the consideration path, answering their questions, and creating value.

๐Ÿ’. ๐’๐œ๐ก๐ž๐๐ฎ๐ฅ๐ž ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ โ€“ Consistency is a critical factor in content marketing. Scheduling posts on days and times with maximum engagement from your audience support momentum.ย  At all times, you should be learning from current posts, analyzing the performance of past posts, and applying what youโ€™re learning to your next series.

๐Ÿ“. ๐‘๐ž๐œ๐ฒ๐œ๐ฅ๐ž ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ โ€“ Remember that not every post will be seen by your audience.ย  While fresh content is important, quality posts from the past that had good traction may be equally relevant today and can boost even more traction the second time around.ย  Identifying the right evergreen content to repost as part of your strategy may still add value for your audience.

The right content team is key to optimizing your social engagement strategy. Do you have the right team?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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