Email Marketing

Since third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build email lists.

Just take a look at the ROI! As per a 2015 report by DMA, email marketing has an average of $58 return for every $1 spent on consumer goods and E-commerce companies. Engagement rates for email marketing are impressive, too. It has open rates that average around 20-25% across various industries and click-through rates at about 2.5%.

Is anyone looking for a growth hack? And to win hearts, minds, and wallets?

Learn more about your subscribers — prospects, buyers, and lost customers. When you learn how to create value for each segment, you unlock the key to unlocking each segment.

Easy ways to gain insight from your subscribers and build brand love

  • In-depth 1:1 interviews (phone or video)
  • In-email sentiment trackers (thumbs-up, thumbs-down, star ratings)
  • Interactive quizzes for personalized recommendations
  • Post-purchase customer satisfaction surveys
  • Social media feedback and discussion engagements
  • Surveys (net promoter score/NPS or multi-question)
  • User-generated content prompts for shared experiences
  • Video diaries
  • Virtual focus groups

Any energy or investment in building and learning from your email list will pay dividends!

Helping CPG Founders and Investors of innovative brands to profitably scale DTC & Retail businesses. Specialty in Vitamins & Supplements, Beauty and Pet markets. Podcast Host.
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