August 27

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Email Marketing

Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists.

Just take a look at the ROI! $58 return for every $1 spent for consumer goods and Ecommerce companies.

Anyone looking for a growth hack? And to win hearts, minds, and wallets?

👉 Learn more about your subscribers – your prospects, buyers, and lost customers — there is a key to unlocking each segment when you learn how to create value for each of them.

Whether you are virtual or in person here are a few easy ways to gain insight from your subscribers and build some brand love:

◉ Surveys (net promoter score/NPS or multi-question)
◉ In-depth 1:1 interviews (phone or video)
◉ Virtual focus groups
◉ Video diaries
◉ In-email sentiment trackers (thumbs-up, thumbs-down, star ratings)

Any amount of energy or investment in building and learning from your email list will pay in dividends!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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