Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is still a pain point today? There is one important one…
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very…
Customer Acquisition or Customer Loyalty?
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s cheaper to retain a customer than to acquire a new…
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…
Content is King – Community is the Queen
Content might be King, but in the game of social media, the Queen is the true powerhouse. Just like in chess, where the Queen has the power to move in…
Why Omnichannel is a Must For CPG Brands
Did you know marketers leveraging three or more channels in a single campaign achieve a whopping 287% higher purchase rate? Or does adding SMS to your omnichannel mix increase conversions…
3 Myths About Achieving Profitability in CPG
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment. Why? Over the past few years, many DTC start-up brands…
Without innovation, how is one retailer any different than the other?
Without innovation, how is one retailer any different than the other? Success in retail and #retailgrowth requires constant #innovation. Innovation is hard, innovation is risky, and innovation is expensive… but…
From “Direct to Consumer” to “Direct to Community”
Are you struggling with profitably scaling your DTC business? Transform your results with a slight shift in mindset. Join me in shifting the narrative from “Direct to Consumer” to a…
Founders & CEO’s: day-to-day balance
Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take…
Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand?
Not every customer is equal. Not every sale is a good sale. Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand? The “retention ready” acquisition…
How can we reduce customer acquisition costs?
“How can we reduce customer acquisition costs?” It would be one of the Top 3 questions I get when working with CPG brands. Anybody who asks me receives the exact…
Top Marketing Automation Trends to Boost Creativity and Productivity in 2025
Marketing automation is nothing new. By definition, it means utilizing software and digital tools to automate repetitive marketing activities. Marketing campaign management (social media posting, advertising platforms, and email marketing)…
What is your most valuable asset? TIME.
How often have you said, “there just aren’t enough hours in a day”? Guess what? There are plenty of hours in a day. While the number of hours is constant,…