Highway to understanding the customer journey
Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and
How can peeling back the layers of customer understanding revamp the health and wellness sphere?
How can peeling back the layers of customer understanding revamp the health and wellness sphere? My bet’s on drawing inspiration
How tech is playing matchmaker between our business and the needs of our customers?
Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand
Is profitability keeping you up at night?
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get
CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale?
CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale? Hey, I’ve
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term.
Capitalizing on Disruption through Innovation in CPG Companies
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a
Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is