CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
Save Time, Scale Smarter: Content Hacks for Your Brand
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This trend is growing because these influencers are relatable and specific….
Best Kept Secret for CPG Brand: Pinterest
Discover why Pinterest remains an underutilized powerhouse for CPG brand growth, engagement, and consumer discovery.
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
3 Steps to Increasing Better Influencer Sales
A hot topic of late: “We spend so much time and money on Influencers, and we’re not seeing the activity translate into sales.” A good influencer marketing strategy executed well…