Beauty Market 2024: Trends, Growth, and Consumer Insights
Explore how beauty brands have adapted over the years and what it means for scaling your own CPG business today.
3 Essential Steps to Building a Loyal Brand Community
Learn the three essentials for building a passionate, loyal brand community that fuels growth across all consumer touch points.
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” That…
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide…
Navigating the Consumer Brand Growth Journey: Insights and Strategies
Understanding and Influencing the Customer Journey I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future…
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…
Navigating Omnichannel: Transforming Experiences, Driving Growth
Want to navigate the Omnichannel journey? I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of growth…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Reinvent Your Brand: Adapt to Evolving Customer Expectations
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands…
Building Great Brands That Resonate Beyond Products
Explore why today’s leading CPG brands go beyond great products — they build experiences, communities, and lasting value.
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
How CPG Brands Can Thrive Without Third-Party Cookies
Grow your brand’s email list with proven strategies that turn curious consumers into loyal advocates and repeat buyers.
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…