Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
Turn your “To Do” List into “Ta-Daaaah!” List
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Navigating the Consumer Brand Growth Journey: Insights and Strategies
I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score,
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped
Navigating Omninichannel
Want to navigate the Omnichannel journey? ???? I’ve had the honor of working with leading consumer brands from Fortune 500
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable.