Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Navigating the Consumer Brand Growth Journey: Insights and Strategies
Understanding and Influencing the Customer Journey I’m frequently asked how to best scale consumer brand growth. One of the lessons
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score,
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped
Navigating Omnichannel: Transforming Experiences, Driving Growth
Want to navigate the Omnichannel journey? I’ve had the honor of working with leading consumer brands from Fortune 500 to
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable.
From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t