Building Real Connections: How Brands Can Win Customer Loyalty
Customers Are Real People 91% of people believe brands and social media can make powerful connections. In fact, 78% of
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.”
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable.
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer)
Human Values: The Core of Brand Loyalty
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new