Building Real Connections: How Brands Can Win Customer Loyalty
Treat customers as real people, not demographics. Discover why human-centered strategies drive deeper CPG brand loyalty.
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Building Great Brands That Resonate Beyond Products
Explore why today’s leading CPG brands go beyond great products — they build experiences, communities, and lasting value.
Human Values: The Core of Brand Loyalty
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand’s values. Brands…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Best Kept Secret for CPG Brand: Pinterest
Discover why Pinterest remains an underutilized powerhouse for CPG brand growth, engagement, and consumer discovery.
The Key to Get More Customers
I remember sitting in the brand-new conference room of an emerging consumer brand client who had just retained me to help the organization break through a growth plateau. Identifying the…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Boost Mobile Sales: Transform Digital Content into Conversions
Shopping on mobile phones is no more a trend. It’s a way of life. 55.4% of consumers use their phones to buy products. But here’s the kicker: mobile conversion rates…
Enhance E-commerce ROI with Strategic Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether your brand is a startup, emerging growth, or mature business…