Building Real Connections: How Brands Can Win Customer Loyalty
Customers Are Real People 91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to use social media to help people…
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature…
Human Values: The Core of Brand Loyalty
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand’s values. Brands…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new customers have increased significantly over the past two months due…
The Key to Get More Customers
I remember sitting in the brand-new conference room of an emerging consumer brand client who had just retained me to help the organization break through a growth plateau. Identifying the…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Boost Mobile Sales: Transform Digital Content into Conversions
Shopping on mobile phones is no more a trend. It’s a way of life. 55.4% of consumers use their phones to buy products. But here’s the kicker: mobile conversion rates…
Enhance E-commerce ROI with Strategic Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether your brand is a startup, emerging growth, or mature business…