Founders & CEO’s: day-to-day balance
Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take…
Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand?
Not every customer is equal. Not every sale is a good sale. Are you attracting “once and done” or “retention ready” customers for your CPG/DTC brand? The “retention ready” acquisition…
How can we reduce customer acquisition costs?
“How can we reduce customer acquisition costs?” It would be one of the Top 3 questions I get when working with CPG brands. Anybody who asks me receives the exact…
If you can’t FIND time; you must MAKE time.
“If you can’t FIND time; you must MAKE time.” – Rose Hamilton Warren Buffet famously said “The difference between successful people and really successful people is that really successful people…
Top Marketing Automation Trends to Boost Creativity and Productivity in 2025
Marketing automation is nothing new. By definition, it means utilizing software and digital tools to automate repetitive marketing activities. Marketing campaign management (social media posting, advertising platforms, and email marketing)…
What is your most valuable asset? TIME.
How often have you said, “there just aren’t enough hours in a day”? Guess what? There are plenty of hours in a day. While the number of hours is constant,…
Boost DTC Growth: Strategize with Fractional Leadership
Is your CPG brand on the right path? Discover how strategic pivots and expert support can accelerate sustainable growth.
Are too Many Meetings killing your Culture?
I’m observing a trend of “too many meetings” happening. Again. It’s a slow creep. And then, suddenly, the calendar has become your boss. It can crush a culture of collaboration. Meetings are an…
Trent Watch – Pet Parents Are Spending More Than Ever!
I’ve loved furry babies since my parents gave me a dog at age 7. Little Pirate was the first of many pets who have graced my life…dogs, pigs, fish, turtles,…
TREND WATCH! New and Expanded Nutritional Supplement Brands!
It has been a delight to see the Nutritional Supplement category expand over the past decade, further accelerated by COVID-19. Consumer behavior focused on preventative self-care has never been stronger….
TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working with brands that truly listen to their customers and adjust…
TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year, I keep coming back to the reality that consumers are fickle…
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” That…
4-Step Brand Fitness Program
“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton We all know what happens every January. Many people realize that they have let themselves go over the…
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner to tell you all about themselves non-stop without ever taking…
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…