Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists.
Just take a look at the ROI! $58 return for every $1 spent for consumer goods and Ecommerce companies.
Anyone looking for a growth hack? And to win hearts, minds, and wallets?
👉 Learn more about your subscribers – your prospects, buyers, and lost customers — there is a key to unlocking each segment when you learn how to create value for each of them.
Whether you are virtual or in person here are a few easy ways to gain insight from your subscribers and build some brand love:
◉ Surveys (net promoter score/NPS or multi-question)
◉ In-depth 1:1 interviews (phone or video)
◉ Virtual focus groups
◉ Video diaries
◉ In-email sentiment trackers (thumbs-up, thumbs-down, star ratings)
Any amount of energy or investment in building and learning from your email list will pay in dividends!