CPG Founders, are you losing sleep over current challenges or making plans for an explosive 2023 Grand Finale?
Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good. You’ve been watching closely, digging into your marketing campaigns, checking for technical issues, and looking at the competition, but you still feel like you are missing something…
What else can you do?
Let’s examine 3 often overlooked areas to gain additional insight-examine 3 often overlooked areas to gain additional insight into what’s happening…
𝟏. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 & 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬 – Welcome to your private listening lab with insights into where customers are both delighted and dissatisfied. Turn these insights into actions. Amplify the delighted and focus on issues boosting dissatisfaction.
𝟐. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 – In the urgency to drive sales, it’s easy to lose touch with the bigger picture of all the customer touch-points. Carefully review your customers’ experience on and off-site as a team. Where you focus, you will find. Consider investigating a tool like FullStory to gain deeper insights into your customers’ interactions with your digital storefronts.
𝟑. 𝐓𝐞𝐜𝐡 𝐬𝐭𝐚𝐜𝐤 – Buying a Ferrari doesn’t mean you can drive it well. All too often, I see clients invest in new, high-speed software and systems in hopes of driving a positive impact on the business. Are you getting results from your tech investments? Do you know how to measure them? Sometimes, extra training or bringing in a consultant to improve workflow between and around these systems can make a big difference—time to audit.
I’d love the opportunity to learn about your 2023 Grand Finale planning. I’m certain I can offer some helpful and specific recommendations that are personalized to you.
Let’s kick off the second half of 2023 with a conversation to close the year with a bang!
