Great Brands Transcends Products
Persuading people to buy your products is an effective strategy…???????????????????? ???????? ????????????’????. No manufacturer (or marketer) plans for brand decline,
DTC Communities
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing
Navigating the Launch: Key Questions for CPG Product Distribution
Thanks to the explosive growth of Ecommerce, launching a new CPG product has never been easier. However, according to #Nielsen, 3,000
Boosting Brand Engagement with Strategic Content Creation
Whether posting, blogging, creating podcasts, or making videos, no one can deny that relevant quality content is KEY for engaging
Optimizing Brand Storytelling
How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
The Beauty Market in 2022
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty
Micro-influencers giving Macro-opportunities
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money
Elements to your Growth Agenda
Yesterday’s #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those