Navigating the Launch: Key Questions for CPG Product Distribution
Thanks to the explosive growth of Ecommerce, launching a new CPG product has never been easier. However, according to #Nielsen, 3,000
Boosting Brand Engagement with Strategic Content Creation
Whether posting, blogging, creating podcasts, or making videos, no one can deny that relevant quality content is KEY for engaging
Optimizing Brand Storytelling
How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
The Beauty Market in 2022
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach