Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps…
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required. I am an Omnichannel dream customer. Here’s how I…
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool…
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature…
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
Human Values: The Core of Brand Loyalty
When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three things: Brand experiences are reflections of the brand’s values. Brands…
Tech Investments
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” My response? “We need to correlate tech investments closely…
Resilience and Recovery: An Athlete’s Journey Post-COVID
Have you ever felt like you’re just ready to give up? As a trained athlete since the age of three, I’ve never felt so challenged as I did last week…
Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new customers have increased significantly over the past two months due…
There’s No Place Like Home
There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit her for a while, due to Covid. My visit with…
Maintaining Brand Authenticity Amidst Business Growth
As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along the way and replaced with heavy execution to “test” what…
My Founder Story
I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few like to talk about the sacrifices behind the scenes. Yet,…