My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term.
Capitalizing on Disruption through Innovation in CPG Companies
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a
Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.”
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring
Content is King – Community is the Queen
Content might be King, but in the game of social media, the Queen is the true powerhouse. Just like in
Why Omnichannel is a Must For CPG Brands
Did you know marketers leveraging three or more channels in a single campaign achieve a whopping 287% higher purchase rate?
3 Myths About Achieving Profitability in CPG
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment.